Technology Start Up
To best secure maximum profit potential at minimum risk most technology start-ups need professional assistance. Very often, however, legal, accounting and business professionals provide boiler-plate assistance without consideration of the specifics unique to the client, the concept or the target market. Another extreme is often encountered; attorneys are often "deal killers" because they are unfamiliar with business realities and include unreasonable burdens and unacceptable terms in contracts.
Before your initial consultation with attorneys, accountants or business advisors, I offer a limited TECHNOLOGY START-UP OUTLINE.
TECHNOLOGY START-UP OUTLINE
1. List what you have - the idea(s), related experience with the product/service and industry, and your ability to go forward with the concept - including your finances, health and age.
2. List your goals - immediate and future. Get the money and run or build an empire.
3. List what and who you need to complete the concept, testing, documentation and/or prototyping.
4. Research and document the existing relevant industry, target market, competition, marketing and sales channels.
5. Lay out how you plan to manufacture, market and sell the product/service, or specify who would buy or license your concept.
6. Detail how your product/service is desired/needed by the target market, and how it is unique and/or superior in features/benefits, pricing and/or service.
7. Determine expenses normal to the industry/market and those peculiar to your product/service.
8. Research, document and create realistic assumptions regarding the size of the target market, capture rates and gross $/unit sales.
9. Outline the complete team needed for development, licensing, marketing and/or sales.
10. Generally determine the money needed to meet your goals, and what you are willing to "sell" to key employees and investors.
11. Select and use professionals to:
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